Hughes Publishing Kit — Edition 01

Ready to
print, pitch,
and play.

Print spec, brand system, packaging, and the numbers — everything needed to take Stress Busters from screen to table.

25 cards70 × 120 mm350 gsm stockEdition 01

01 / The Game

Match the panic.
Find the rescue.

Stress Busters is a matching card game about everyday chaos and the wildly impractical ways we cope with it. Fast to learn, satisfying to play.

3–6 players · 20 minutes · Fits in a pocket.

01
Flip a Stress card

"The Reply-All Demon." "Calendar Hydra." You know these creatures personally.

02
Play your Buster

Everyone plays their rescue card face-down, then reveals. The wilder the better. Write your own on a blank card.

03
Pick a winner

The Stress-holder picks the most satisfying match. Most pairs wins. No correct answers.

02 / Card designs

Front, back, game card, and blank stock — 70 × 120 mm.

STRESS
BUSTERS!

Face and skull illustration
STRESS BUSTERS
I Scream card art

I
SCREAM!

My Buster:Pretend I'm fine…Delete everything
STRESS BUSTERS

WRITE YOUR
OWN BUSTER

Each card set includes 24 printed cards + 1 blank write-in card · Back side has ruled lines for custom responses

04 / Packaging

One tuck box. No visual noise.

SB—01
STRESSBUSTERS25 CARDS · TUCK BOX · EDITION 01
70 × 120 MM · 350 GSM

05 / Brand system

Mark, type, and palette.

Hughesss — Primary mark

Stress Busters!

Carter One · Display

Body copy is set in system sans-serif — neutral, universal, zero print cost.

System sans-serif · Body

#080810Void
#F0F0FFGhost
#B400FFPurple
#00E5FFCyan

Web palette

06 / Launch numbers

Prototype-run assumptions — verify before ordering.

Prototype print$167

Five 25-card decks, 70 × 120 mm, CMYK laminated stock and tuck boxes.

Per-deck cost$33

Unit cost before freight. Drops sharply at volume.

Retail target$55

Leaves healthy margin with $5 per deck to Friends of the Koala.

Web ops$0–20/mo

Vercel Hobby free at launch. Upgrade when the shop needs it.

$5 per deck
to the koalas.

Every deck sold puts $5 toward the rescue and care work of Friends of the Koala in northern NSW.

Friends of the Koala ↗

Ready to move

Three things
you can do today.

01

Order a prototype

Send the print spec to a local trade printer or use Moo, PrintingForLess, or Make Playing Cards for a first run of five decks.

See the spec ↓
02

Share this kit

This page has the game, the brand, the numbers, and the full story. Send it to a co-creator, stockist, or anyone who should know.

Copy the link ↗
03

Take it further

A Kickstarter, a gift retailer pitch, a local market table. The brand is ready. The game is ready. You're the variable.

See all 25 cards ↗